Target Market Definition

HY targets a diverse and growing global community of cryptocurrency enthusiasts who are particularly attracted to the cultural and communal aspects of digital currencies. The primary audience includes:

• Young investors between the ages of 18-34 who are active on social media platforms and are drawn to the viral nature of meme coins.

• Existing cryptocurrency users looking for new, fun, and potentially profitable investment opportunities.

• Participants in online communities such as Reddit, Discord, and Twitter where meme culture thrives.